Road Safety Campaign India was officially launched in August 2025, targeting schools and colleges across all states. The Ministry of Road Transport and Highways (MoRTH), in collaboration with education departments, police forces, and local authorities, has initiated this comprehensive awareness program to educate students about safe road practices and reduce youth-related accidents.
This national road safety 2025 initiative focuses on instilling traffic discipline among the student population, promoting helmet and seatbelt use, and encouraging safe walking, cycling, and driving behavior. The campaign is currently active in over 1,500 institutions and is being rolled out in phases with the help of digital learning tools, workshops, and real-time field demonstrations.
What Is the Road Safety Campaign About?
The Road Safety Campaign India for students is part of the Vision Zero policy, which aims to reduce road accident fatalities to near-zero levels. With students being one of the most vulnerable groups on Indian roads—either as pedestrians, riders, or pillion passengers—this campaign is designed to target unsafe commuting behaviors right from the grassroots.
Key objectives of the campaign include:
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Promoting students drive participation in awareness programs
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Mandatory road safety workshops in all senior secondary schools and colleges
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Distribution of reflective vests and free helmets in some regions
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Implementation of road drills and mock traffic activities on campus
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Encouraging parental involvement and traffic pledges
The campaign is also leveraging social media and educational apps to engage students through gamified content and safety quizzes.
Table: Key Focus Areas – Road Safety Campaign India (2025)
| Focus Area | Initiative Implemented |
|---|---|
| Helmets for Students | Free distribution in Delhi, Rajasthan, TN |
| Road Safety Classes | Bi-weekly sessions in all schools/colleges |
| Digital Learning Tools | Mobile app-based quizzes and videos |
| Campus Safety Zones | 30 km/h speed limit near school campuses |
| Parent Involvement | Monthly road safety meetings & pledges |
How Students Are Participating Nationwide
As part of the students drive, participation is being encouraged through competitions, creative campaigns, and mandatory attendance in safety lectures. Students are also involved in designing safety slogans, creating posters, and volunteering during traffic awareness weeks.
Student-led initiatives include:
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Forming campus traffic clubs
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Creating short films on road safety 2025 themes
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Participating in inter-college debates on road law enforcement
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Becoming “Student Traffic Marshals” during college hours
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Reporting unsafe road behaviors through new government apps
This youth engagement is expected to create a ripple effect that spreads into households and local communities.
Government Support and State-wise Rollout
The Road Safety Campaign India has received full backing from central and state authorities. It’s being executed in collaboration with NGOs, local RTOs, and traffic police units. Some states have even declared road safety as part of the internal marks system for students in 11th and 12th classes.
Highlights of state participation:
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Tamil Nadu and Kerala: Mandatory helmet sessions in schools
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Delhi NCR: High-visibility jackets for cyclists
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Punjab: Road safety skits and role-play in rural schools
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Maharashtra: Female safety marshals for all-girls colleges
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Karnataka: Campus road audits by students
Funding for the campaign comes from the central budget under the National Road Safety Fund.
Impact and Long-Term Goals
With the campaign now live, initial reports show increased helmet usage near school zones and better lane discipline in university areas. The government hopes to reduce youth-related traffic accidents by at least 30% within the next 12 months.
Why this campaign matters:
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Builds lifelong road discipline among young citizens
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Prevents loss of life due to avoidable mistakes
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Empowers students to become safety ambassadors
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Promotes school and college road awareness
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Reduces pressure on enforcement by encouraging self-regulation
This road safety 2025 movement is not just a policy—it’s a cultural shift towards smarter, safer streets.
FAQs
What is the Road Safety Campaign India launched in 2025?
It’s a nationwide initiative to promote safe road behavior among school and college students using workshops, digital tools, and campus programs.
Who is the campaign aimed at?
The campaign is targeted at students aged 12–25 in schools, colleges, and technical institutions across India.
Are any freebies provided as part of the campaign?
Yes, students in select states receive free helmets, reflective jackets, and access to road safety apps.
How are colleges participating in the campaign?
Colleges are holding debates, awareness drives, traffic drills, and forming road safety clubs on campus.
Is road safety education now mandatory in schools?
Yes, many states have made it compulsory to attend safety classes, and some link it with academic grading.
Can students volunteer for this initiative?
Absolutely. Many are registering as traffic volunteers and content creators for awareness events and digital campaigns.